The Power of Custom Fonts for Small Business Success

Ever noticed how some brands just seem to stick with you? A lot of that magic comes from their visual identity, and one underrated secret weapon in their toolkit is the custom font. Let’s dive into why you should consider this for your brand and how you can get started.

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Why a Custom Font Is Important

Custom fonts are more than just a stylistic choice; they are a fundamental part of your brand's identity. A unique font can:

• Stand Out from the Crowd: In a sea of competitors, a unique font can make your brand pop and give it a distinct personality.
• Consistency: Using the same font across all your marketing materials creates a cohesive and unified brand identity.
• Convey Brand Personality: The style of a font can communicate your brand's personality, whether it's modern, traditional, playful, or serious.
• Boost User Experience: A well-chosen font enhances readability, making your content more engaging.
• Professional Appearance: A custom font gives your website a polished look, reflecting the quality and attention to detail of your business.

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Different Ways to Use a Custom Font

Think custom fonts are just for logos? Think again! Here’s where they can make a difference:

• Website: Create a seamless and engaging user experience with a consistent font throughout your site.
• Marketing Materials: Use your custom font in brochures, business cards, and ads to reinforce your brand’s identity.
• Social Media Graphics: Make your posts pop with distinctive fonts that align with your brand’s voice.

Most of our clients already have logos, but don’t have a defined custom font. We take the time to find a font that compliments their logo to use for their website branding.

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Different Types of Custom Font Licenses

Before using a custom font, it's important to understand the different types of licenses available:

• Desktop License: Perfect for designing print and digital materials. If you’re making marketing content or using platforms like Canva, this is your go-to.
• Webfont License: Permits you to use the font on your website, with restrictions often based on monthly page views. (This is the license we need for your website.)
• App License: Needed if you're using the font within an app interface.
• ePub License: Required for embedding fonts in digital publications like eBooks.

Each license type has specific usage rights and restrictions, so it's essential to choose the one that aligns with your business needs.

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Why the Client Needs to Purchase the Font License and Not the Designer

While designers often handle many aspects of a project's creative direction, it's important for clients to purchase the font license themselves:

• Legal Accountability: Purchasing the license ensures the client holds the legal rights, protecting them from potential legal issues.
• Business Flexibility: Owning the license allows clients to use the font across different projects and platforms without restrictions imposed by third parties.
• Cost Transparency: Direct purchase provides clarity on licensing costs.

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How to Purchase the Font License from Creative Market

Creative Market is a trusted source for custom fonts. We’ve purchased from them dozens of times for personal projects and recommend them to all of our clients. Purchasing a font license from Creative Market is a straightforward process:

1. Select Your Font: Choose a font that aligns with your brand's aesthetic and requirements.
2. Choose the Appropriate License: Review the licensing options available for the font and select the one that suits your needs.
   • For our clients, we only require the web license. However, we do recommend purchasing both the desktop and web license so that you’re able to use your font for marketing purposes in addition to your website. There’s usually a bundle savings offer that is applied when you purchase both at the same time.
3. Complete the Purchase: Add the font license to your cart and proceed to checkout. Creative Market accepts various payment methods, making the purchase process convenient.
4. Download and Implement: Once purchased, download the font files and start incorporating them into your brand's design elements.

By tapping into the potential of custom fonts, you’re not just elevating your brand’s style game—you’re making a lasting impression.