If you’ve been on the fence about whether or not to invest in a website for your business, you’re definitely not alone. But let me tell you, having an online presence is more crucial now than ever. I've gathered some eye-opening stats that will make you think twice about not having a website. Here’s 10 surprising small business website stats.
1. Roughly 99% of consumers use the internet to discover and find local businesses.
Yep, you read that right. According to a study by Zippia, almost everyone uses the internet to discover and find local businesses. If your business isn’t online, you’re missing out on a huge pool of potential customers.
Source: https://www.zippia.com/advice/small-business-website-statistics/
2. 50% of users judge a business by how its website looks at first glance
First impressions matter, and a sleek, professional website can do wonders for your business credibility. WebFX found that nearly 50% of visitors make judgments about a company's credibility based on its web design
Source: https://www.webfx.com/web-design/statistics/
3. 49% of consumers visit local business websites to find contact details
According to On the Map, 49% of people visit local business websites to find contact details like your phone number, address, email, and business hours. It's crucial to have this basic information listed accurately on your website so that you're creating a clear path for those visitors to become customers.
Source: https://www.onthemap.com/blog/local-business-statistics/
4. Businesses with blogs produce an average of 67% more leads per month
Content is king! HubSpot reports that businesses with blogs produce an average of 67% more leads per month than companies that don’t have active blogs. Blogging can help you engage with customers and improve your search engine ranking.
Source: https://www.hubspot.com/marketing-statistics)
5. 74% of users are more likely to return to a mobile-friendly site
With more people relying on their phones for everything from shopping to finding local services, having a mobile-friendly site is critical. Zippia found that almost 75% of mobile searchers are more likely to reach out to a business if its website is mobile-friendly and 67% of them say that after visiting a mobile-friendly site, they’re more likely to buy products or services.
Source: https://fitsmallbusiness.com/website-statistics/
6. 62% of customers will ignore a business without a web presence
If you need one more reason to build a quality website for your small business, Fit Small Business revealed that 62% of customers will completely ignore a business without a web presence. In fact, not having a website can make you seem distrustful. Having a quality website for your small business that is user-friendly and has updated information helps you look more professional and builds trust and credibility with your visitors.
Source: https://fitsmallbusiness.com/website-statistics/
7. 88% of Online Consumers Are Less Likely to Return to a Site After a Bad Experience
User experience is crucial. Zippia found that nearly nine out of ten people are unlikely to return to a website after a poor experience. Investing in a good design can keep them coming back.
Read more: Why is a Website Important? 7 Reasons Your Small Business Needs One Now More Than Ever
Source: https://www.zippia.com/advice/website-design-statistics/
8. 57% of Users Say They Won’t Recommend a Business with a Poorly Designed Mobile Site
Word of mouth is powerful. Zippia reports that over half of users wouldn’t recommend a business with a bad mobile site. Make sure your site looks great on all devices.
Source: https://www.zippia.com/advice/website-design-statistics/
9. Poor user experience can cause 50% of users to choose your competitors instead
According to Fit Small Business, a poorly designed website does more than annoy users. It's been reported that 50% of potential customers will choose your competition instead.
Source: https://fitsmallbusiness.com/website-statistics/
10. 28% of Small Businesses Don’t Have a Website
This might surprise you, but according to WebFX, a pretty big chunk of small businesses still don’t have a website. This means that by getting online, you’ll have a competitive edge.
Source: https://www.webfx.com/web-design/statistics/
So there you have it! Creating a website for your business isn’t just a good idea—it’s essential. The stats don’t lie, and they all point to the same conclusion: having an online presence can significantly boost your credibility, reach, and revenue. Ready to get started? If you're not ready for a new website, and you'd rather go the DIY route and improve the site you've already got, sign up for our free local small business website audit for a thorough review of your site, along with a customized list of strengths and opportunities for improvement.
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